From a simple idea came a Swiss running shoe that has revolutionised the world of sports footwear. The On provides a new running sensation, and one that puts fun firmly centre-stage.The concept behind the design was simple: cushioned landing, firm take off.  But the result was a truly unique running sensation that quickly one ON a cult following of devoted wearers.Today, the ON shoe is available in more than 25 countries and has multiple international design and technology awards to its name.